Learn how to build a solid base of real followers and increase your visibility on Instagram with 5 effective marketing strategies.
Instagram is one of the most popular social media platforms today, and gaining a large following is a goal that many people aspire to. Due to increasing competition and constantly changing algorithms, building a strong following can be a challenge.
For those who want to boost their Instagram profile with thousands of real followers, it is important to adopt effective marketing strategies. In this article, you will discover the best practices for growing on Instagram. Check it out in full!
What are the best strategies to gain followers on Instagram?
In short, the best strategies for gaining followers on Instagram include posting quality content regularly (at the best times), using relevant hashtags that relate to your post, interacting with similar profiles, and using Instagram Stories to keep your followers engaged. Other social media tools can also be used to help you grow, but it is very important to understand how the platform works, as we will show below.
Optimize your Instagram bio and profile
Your bio is one of the first pieces of information that a user sees when viewing your profile. If someone identifies with the content you present, the chances of them checking out your posts and becoming a follower increase significantly.
The space only allows 150 characters. Therefore, it is important to highlight the main information in a few words, directly showing the purpose of the profile. Another tip for optimizing the bio is to add the “Call to Action” (in Singapore), followed by a clickable link (usually at the end of the space). The technique, widely used in digital marketing, consists of creating a sentence with verbs in the imperative to encourage the user to take an action. For example, “Check out our products ↓”.
The Instagram profile description section has space for a call to action — Photo: Reproduction/Paola Mansur
The first impression of a profile feed also has a big influence on visitors. That’s why it’s important to create a grid of photos and videos with a pleasing aesthetic. Remember to keep a harmonious color palette if possible. It’s also worth using a visual planning tool to keep your feed organized.
Focus on the content
It may seem obvious, but posting interesting content is a basic step to attracting more followers on Instagram. Therefore, it is important to worry about the quality of the image and video posted the sound, the editing, the setting, and everything that involves capturing that content. Of course, everything will vary according to the audience you want to reach, so it is important to keep in mind who you want to reach and how you intend to do it.
Understand how the Instagram algorithm works
Understanding how the Instagram algorithm works can help you improve your content distribution on the social network. This is because the codes determine the position in which your post will appear on the timeline and the publications that will be displayed to each user.
In short, Instagram analyzes each account’s activity (likes, shares, saves, etc.) to target posts that have the greatest potential to interest that user. Therefore, taking into account the content that the user consumes and interacts with frequently, the social network shows posts that the user is most likely to engage with.
In the “Explore” (represented by a magnifying glass) and “Reels” (a kind of clapperboard with a play button in the middle) sections, the algorithms try to match similar tastes and habits of the profile to show relevant content. Both take into account likes, shares and posts saved by the profile.
Use relevant hashtags in posts
Using hashtags strategically in your posts can increase the reach of your post – this is because you can search for content by typing a specific #. By reaching more users on the social network, you have a better chance of attracting followers to your Instagram. Later, a company specializing in tools for Instagram analyzed 18 million posts on the social network’s feed and, when comparing posts with zero and 30 hashtags, concluded that the reach rate of content that used the resource increased by 11%.
Hashtags are keywords that should be related to the content you post. To find the best terms and add them to your post captions, it’s worth using tools that suggest hashtags ranked by relevance, such as Hashtag Suggestion and Tags Finder.
Remember to avoid hashtags that are just for gaining followers on Instagram, such as #followback and #likesforlikes. In general, they attract people who are only interested in superficial interactions.
Write catchy captions
Take advantage of your post captions to capture the attention of your page visitors and turn them into followers on your Instagram. The social network supports up to 2,200 characters in the caption field, which allows you to write complete educational content. More relaxed posts, on the other hand, require shorter texts. The tactic is to alternate the types of content, but always pay attention to the clarity of the descriptions. Remember to use resources such as emojis and calls to action (CTAs) in your captions.
Bet on Instagram Reels
Instagram Reels can significantly boost your profile’s reach. This is because, when compared to photo posts, videos appear four times more on the “Explore” page. It is worth noting that around 200 million people access this section every day. In addition, the Reels format is dynamic and favors quick consumption, which makes it quite popular among users of the social network.
Using Reels strategically can help you gain a lot of followers on Instagram — Photo: Disclosure/Instagram
Tips for making successful Reels include removing the TikTok watermark if the video has been edited on the competing social network, adding subtitles to the content, using trending audio and following popular trends.
Keep an eye on trends and successful memes
Indian makeup challenges, travel videos with specific transitions, dance challenges and other trends are very popular on Instagram. This is because these types of content usually use popular songs, very popular hashtags, and other components that the social network sees as interesting to share with other profiles.
Therefore, whenever possible, try to follow trends or even remake (give a new look) to a successful meme. In addition to creating identification with your audience, the content can attract new followers to your account. Always remember to only reproduce what makes sense for your type of content.
Grow your follower base
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By purchasing real followers, you can increase the credibility of your profile and attract even more users organically. To boost your Instagram profile with thousands of real followers, visit BuyIGFollowersMalaysia and find out how our services and packages can help you grow on Instagram quickly and safely.
