Google has introduced a powerful AI-powered configuration feature inside the Search Console Performance report, aiming to transform how SEO professionals analyze data. Instead of manually setting filters, metrics, and comparisons, users can now describe what they want in natural language, and Google’s AI automatically configures the report.
This update is a major step toward AI-driven SEO analytics, improving speed, accuracy, and accessibility for both beginners and professionals.
In this guide, you’ll learn:
- What the new Search Console AI feature is
- How it works
- Real-world SEO use cases
- Benefits and limitations
- How it impacts SEO in 2025
- How to use it strategically to outperform competitors
What Is the New AI-Powered Configuration in Search Console?
The AI-powered configuration feature is an experimental update inside the Performance → Search Results report of Google Search Console.
It allows users to:
- Type SEO analysis requests in plain English
- Automatically apply filters
- Instantly set up date comparisons
- Choose the correct performance metrics
Instead of clicking through multiple dropdowns, you now simply ask the system what you want to see.
What Tasks Can the Search Console AI Handle?
The AI-powered configuration focuses on three core SEO tasks:
1. Smart Filtering Using Natural Language
You can filter SEO data using plain-text instructions based on:
- Queries
- Pages
- Countries
- Devices
- Search appearance
- Date range
Example prompts:
- “Show me mobile search queries with the word ‘sports’ in the last 6 months.”
- “Show clicks for pages containing ‘google’.”
2. Advanced Date & Traffic Comparisons
The AI can instantly configure:
- Month-over-month comparisons
- Quarter-over-quarter comparisons
- Year-over-year SEO analysis
Example prompt:
- “Compare blog traffic this quarter with last year’s same quarter.”
This removes the need for manual comparison setup, which previously required multiple steps.
3. Automatic Metric Selection
Google will auto-select from:
- Clicks
- Impressions
- Average CTR
- Average Position
Example prompt:
- “Show Average CTR and Position for my queries in Spain in the last 28 days.”
This makes reporting faster and smarter.
Why This AI Feature Matters for SEO in 2025
This update signals a major transition in how SEO data will be analyzed moving forward.
- AI-assisted SEO workflows are becoming standard
- Manual reporting is being automated
- Beginners can now access advanced analytics easily
- Agencies can scale reporting much faster
- Data interpretation becomes quicker and more accurate
This shows Google’s clear move toward AI-first digital analytics.
Benefits of the New Search Console AI Feature
Here’s how this update helps SEO professionals and website owners:
- Saves hours of manual reporting
- Eliminates complex filter setups
- Improves reporting speed
- Makes SEO accessible for beginners
- Increases productivity for teams & agencies
- Supports faster decision-making
- Reduces human configuration errors
Current Limitations You Must Know (Very Important)
Since this is still an experimental AI feature, there are currently some limits:
❌ Only works for Search Results Performance Report
❌ Not available for Discover or Google News
❌ AI may misunderstand complex queries
❌ You must manually verify configurations
❌ Cannot sort tables using AI
❌ Cannot export reports with AI
❌ Available only to a limited rollout of websites
Important SEO Tip:
Always double-check applied filters before making SEO decisions. Never blindly trust AI-generated configurations.
Examples of AI-Powered Configuration Requests in Action
| User Request (Natural Language) | Filters Applied by AI | Comparison Setup | Metrics Displayed |
|---|---|---|---|
| Show me the performance of service pages on mobile for the last 3 months. | Page URL contains /services/; Device: Mobile; Date: Last 3 months | None | Clicks, Impressions |
| Compare blog traffic from India this month with last month. | Country: India; Page type: Blog | This Month vs Previous Month | Clicks, CTR |
| Show low-CTR keywords ranking between positions 5 to 15. | Position range: 5–15; Queries with low CTR | None | CTR, Average Position |
| Compare weekday vs weekend traffic for product pages. | Page URL contains /product/ | Weekdays vs Weekends | Clicks, Impressions |
| Show top-performing queries on desktop in the USA for the last 28 days. | Country: USA; Device: Desktop; Date: Last 28 days | None | Clicks, Average Position |
Real-World Use Cases for SEO Professionals
Here’s how different users can benefit from this feature:
For Bloggers & Content Creators
- Analyze blog post performance instantly
- Compare seasonal content growth
- Track keyword CTR easily
- Optimize content based on AI-filtered insights
For SEO Agencies
- Generate fast SEO reports for clients
- Compare traffic growth in seconds
- Identify underperforming pages easily
- Scale reporting operations efficiently
For E-Commerce Websites
- Analyze category page performance
- Track mobile traffic behavior
- Monitor seasonal product trends
- Improve CTR using quick insights
For Local Businesses
- Track city-wise search queries
- Compare local traffic month-over-month
- Measure mobile vs desktop users
- Improve local SEO performance
How This Update Helps You Outsmart Your SEO Competitors
This feature gives you a major competitive advantage if used correctly:
Faster keyword performance analysis
Faster drop detection in rankings
Faster CTR optimization
Faster conversion insights
Real-time competitor benchmarking
Those who adapt early will gain a data-speed advantage over slow manual SEO workflows.
How to Strategically Use This Feature for Ranking Growth
Follow this SEO workflow:
- Use AI configuration for weekly search analysis
- Identify pages losing CTR
- Optimize titles and meta descriptions
- Track mobile vs desktop SEO gaps
- Improve low-CTR keywords
- Monitor traffic drops instantly
- Compare seasonal performance
- Optimize content clusters based on trends
This turns Search Console into a growth engine, not just a reporting tool.
Ans:- It is a new experimental feature that allows users to configure SEO reports using natural language commands instead of manual filters.
Ans:-No, Google is rolling it out gradually to a limited number of websites.
Ans:-No, the AI only helps with configuration, not exporting or sorting.
Ans:-No, it currently works only for Search Results performance reports.
Ans:-Not always. Always verify applied filters before using the data.
Final Verdict: Is the New Search Console AI Feature Worth Using?
Yes, absolutely.
This feature:
- Reduces SEO workload
- Speeds up reporting
- Improves usability
- Enhances productivity
- Makes advanced SEO accessible
- Signals the future of AI-powered analytics
Early adopters will gain a strong SEO decision-making advantage over competitors.
